The Oxford Dictionary defines natural as, “existing in, or caused by nature; not artificial; uncultivated; wild existing in natural state; not disguised or altered.” This definition seems pretty straight forward, yet the skin care industry has managed to stretch the meaning of the word ‘natural’ in their products so that it doesn’t resemble natural in any way.
When you are looking at buying a product, start by having a look at the label. It’s pretty common to see a long list of chemical names, followed by the words “derived from natural substances.” If you are like most people, you think this refers to real natural ingredients, but in fact it does not – it’s terribly misleading and far too often misunderstood. Of course, that’s the goal of the product manufacturer.
Let’s look at an example. “Sodium Hydroxysultaine” is a common ingredient and often it is followed by the words “derived from coconut oil.” That leads consumers to think that this is derived from natural coconut. Very rarely this is the case – it is derived from natural coconut oil, but even in those rare occasions a chemical solvent is used to extract the natural ingredient. In the majority of cases, there is no natural coconut oil even used.
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